We start by having an in-depth discussion with you to understand your business objectives, target audience, and key differentiators. Then we conduct research to gain insights into your target audience's demographics, interests, online behaviors, and preferred social media platforms. This information helps in crafting messages and content that resonate with your audience. We analyze your competitors' social media presence to identify their strategies, content approaches, engagement tactics, and areas where you can differentiate yourself. This includes determining the types of content to create (such as images, videos, or articles), the frequency of posting, and the themes that resonate with your target audience.